Incorrect use:
Ozon Забота
Correct use:
Ozon забота
If an asset is in Russian, we write the name of the Ozon in English, and the word 'забота' ("care") is written in Cyrillic and it is not capitalized.
Guidelines for writing the name of the service
Guidelines for using our brand symbol and logo
Alternative option
Short option
The main logo
Monochrome logo
Clear space
The main logo
Alternative option
Short option
Clear space is based upon the letter "O" in the logo. Horizontal space requires the full width of the "o" on either side. Vertical space requires the full height of the "o" above and below.
Incorrect use
The distance from the substring to the main logo cannot be increased or decreased
The name of the service in the full version is never capitalized
Do not stretch the service name to the full width of the Ozon logo or change the aspect ratio
Do not distort the font in the substring
Do not apply effects to the logo
Do not use unapproved color combinations
Ozon blue
HEX
005BFF
RGB
0 91 255
Ozon magenta
HEX
F1117E
RGB
241 17 126
Orange star
HEX
FFA800
RGB
255 168 0
Morning blue
HEX
00A2FF
RGB
0 162 255
Secondary colors
They are used in illustrations and graphic elements. The primary colors are used in a 70:30 ratio to the secondary colors.
Ozon color palette
Primary colors
The brand colors are taken from the main Ozon color palette.
Green grass
HEX
00BE6C
RGB
0 190 108
Dark space
HEX
001A34
RGB
0 26 52
Dark space 25
HEX
EEF2F5
RGB
238 242 245
GT Eesti Pro Display
Bold
GT Eesti Pro Display
Medium
GT Eesti Pro Display
Regular
Typography
Graphic elements and an icon
3D and 2D graphics
Graphic elements combine two types of graphics: white 3D elements and colored vector graphics.
2D graphics
Icon in the app
It is used to display the service in the app. Do not change the position and size of the symbol in the icon.
To bring specific messaging, you can also create illustrations as graphics. Please refer to the brand illustration style guide and an extended version of the main brand palette to create more depth and shadow in our graphics.
Illustrations
Examples of promotional materials
