Ozon is a modern e-commerce platform. We create user-friendly products and develop services for entrepreneurs and buyers all over the country.
We are actively growing, so the brand is as flexible as possible. The 360° concept allows us to adapt the corporate identity to any scenarios and communication formats easily.
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Human
We communicate with people in their language and avoid any associations with complex technologies. For example, we removed ".ru" from the company name.
Vivid
Ozon is vivid and sincere. We don't hesitate to show off emotions — we know how to enjoy and empathies, how to be funny and thoughtful. And how to take care of people and help them solve problems.
We strive to get to know our users better and appreciate feedback. That's why we have built an open brand — sociable, sincere and friendly.
Open
Tone of voice
We address all users as friends and avoid being boring — when appropriate, communication can be bold and emotional. But at first acquaintance and in difficult situations, we choose a neutral tone of voice.
Language
We communicate in simple language, avoiding complex terms, abbreviations, and professional jargon. We word our messages directly to make them clear to а wide audience.
We want our sense of humor not to offend anyone. We joke only when the user's task is resolved and won't joke on sensitive topics. Ozon is vivid and sincere. We don't hesitate to show off emotions — we know how to enjoy and empathise, how to be funny and thoughtful. And how to take care of people and help them solve problems.
Humor
Visual unity helps to break through the information noise and convey key brand values to the consumer.
Our Brand System has a set of rules on how to work with Ozon's visual style. It influences our products' appearance, communicates brand awareness and reflects emotional perception. Thanks to the Brand System, our offline and digital products are created in accordance to one structure and with a predictable result.
Our logo is charming and friendly. The graphic rhyme between "Z" and "N" attracts the eye, and the stretched "O" reminds people of open arms and grand gestures.
Our dynamic identity has the ability to transform and constantly update itself. Our graphic language is not limited by framework — it's fluid and not rigid.


Thanks to our visual style, it's very easy to get a whole range of various combinations to design anything from brand T-shirts to space flights.
Logo
Palette
Flagman blue has become brighter and richer.
And warm magenta adds expressiveness to the brand.
We have abandoned angular shapes and straight lines and made graphics look flexible and diverse.
Graphics
Our font carries through the company's reliability and inspires trust and confidence.
Font
Ozon company name
In all text materials, we write Ozon in Latin letters without quotes. The first letter is uppercase the rest are lowercase.
The company name is not inclined.
Writing in capital letters (OZON) is allowed only in advertising: in promo materials with short text messages where Ozon logo is not used in layout.
Correct
Incorrect
Joint offer with OZON

"Ozon" gives presents

Shop with a discount on OZON

Joint offer with Ozon

Shop with a discount
on Ozon






Acceptable logo colors
Download one of the options before use.
The logo should be placed on a hard and uniform background
R
G
B
C
M
Y
K
#FFFFFF
0
91
255
100
31
0
0
#005BFF
R
G
B
C
M
Y
K
255
255
255
0
0
0
0
Protected area
Don't place the logo too close to the edge of the layout.
minimal protected area
protected area
Don't place other objects in the protected area.
The protected area around the logo is equal to the height and width of the first "o" letter.
What you can't do with Ozon logo
Put the logo on a non-uniform background
Change color
Use gray color in black & white layouts in logo
Put the logo on a low-contrast background
Break protected area
Combine the logo with non-branded color shades
Place the logo in an oval
Add the signature "online shop"
Distort logo proportions
online shop
How to use Ozon sign with your logo
Horizontal attitude
Option 1
Option 2
If the partner's logo is horizontal.
If the partner's logo is vertical.
Vertical attitude
Option 1
Option 2
If the partner's logo is horizontal.
If the partner's logo is vertical.
Ozon identity in your product offers
Option 1
Option 2
Option 3
Option 4
"1 + 1 = 3"
or "2 = 1" offer.
"Discount up to -XX%" offer or "Discount -XX%" offer with a description.
"Price from" offer.
"Discount up to - XX%" or "Discount - XX%" offer.
The product name — maximum 2 words. Description — 4-5 words in 2 lines.
How to place Ozon logo in the 16:9 video
The size of Ozon logo in 16:9 format videos is 300 px.
Ozon logo is placed strictly in the Title Safe Area in one of the upper corners.
The lower protected area is taller than the player bottom panel, the "Skip" button and the pop-up banner.
3
2
1
Example of using Ozon logo for a badge
The fixed size of the logo is 250 px.
Ozon logo is placed in a badge strictly in the Title Safe Area in the upper corners.
The lower protected area is taller than the player bottom panel, the "Skip" button and the pop-up banner.
Shopping malls, supermarkets and shops near your house — Ozon boxes are everywhere. Bright design, user-friendly interface — easy to find and so easy to use.
Thousands of people see our delivery cars every day — on high streets, quiet courtyards, on the way to work or home. Every day, over a thousand cars fill our roads.
Our "touching" branded packaging helps make the unpacking process even more friendly.
Our "touching" branded packaging helps make the unpacking process even more friendly.
Pick-up points — friendly and functional spaces, that create a comfortable environment for customers.
Ozon x Golden Turtle
The Golden Turtle Festival is the largest international exhibition dedicated to wildlife. Here you can meet the works of artists and photographers from all over the world and take a fresh look at what surrounds us. This year Ozon and Golden Turtle have teamed up to participate in the festival.
Ozon Ballon
200 pick-up points will be transformed into an exhibition of the Golden Turtle finalists as part of the collaboration between the international festival and Ozon. During the event itself, Ozon Ballon artists showcased their best works.
Ozon Safari
On October 24, the most skilled photographers from all over
Russia were given presents during the festival.
The Golden Turtle festival will run until October 31 at 10,
Krymsky Val in Moscow.
ozon merch — for stylish looks and bright mood. Soft fabrics, vibrant colors, loose fit and flexibility. The brand became closer to its customers.

First collection includes t-shirts, sweatshirts, raincoats and accessories in ozon blue & ozon magenta colors.

New collection 2021 has become even brighter and freer — comfortable oversize, gradient and favorite classics. All design series can be easily mixed together and create stylish and casual looks for every day.
Ozon Ballon is a street art branding project. We invited young artists to show everyone how they see our brand by turning pick-up points into works of contemporary art.
Ozon Express is a fast delivery service for goods of all categories. Fresh bread for breakfast, a selection of fresh vegetables for lunch, followed by a barbecue... How about a new TV for watching your favorite series? This is about our brand. Ozon.