We communicate with people in their language and avoid any associations with complex technologies. For example, we removed ".ru" from the company name.

Deliver it to Mars? Why not?

We are actively growing, so the brand is as flexible as possible. The 360° concept allows us to adapt the corporate identity to any scenarios and communication formats easily.

About the brand

Human

Ozon is vivid and sincere. We don't hesitate to show off emotions — we know how to enjoy and empathies, how to be funny and thoughtful. And how to take care of people and help them solve problems.

Vivid

We strive to get to know our users better and appreciate feedback. That's why we have built an open brand — sociable, sincere and friendly.

Open

Ozon is a modern e-commerce platform. We create user-friendly products and develop services for entrepreneurs and buyers all over the country.

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Заказ пакетов

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Tone of voice

We address all users as friends and avoid being boring — when appropriate, communication can be bold and emotional. But at first acquaintance and in difficult situations, we choose a neutral tone of voice.

Language

We communicate in simple language, avoiding complex terms, abbreviations, and professional jargon. We word our messages directly to make them clear to а wide audience.

Humor

We want our sense of humor not to offend anyone. We joke only when the user's task is resolved and won't joke on sensitive topics. Ozon is vivid and sincere. We don't hesitate to show off emotions — we know how to enjoy and empathise, how to be funny and thoughtful. And how to take care of people and help them solve problems.

Our Brand System has a set of rules on how to work with Ozon's visual style. It influences our products' appearance, communicates brand awareness and reflects emotional perception. Thanks to the Brand System, our offline and digital products are created in accordance to one structure and with a predictable result.

Flagman blue has become brighter and richer.
And warm magenta adds expressiveness to the brand.

Our font carries through the company's reliability and inspires trust and confidence.

We have abandoned angular shapes and straight lines and made graphics look flexible and diverse.

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Horizontal attitude

Sign & Logo Terms of use

Ozon company name

In all text materials, we write Ozon in Latin letters without quotes. The first letter is uppercase the rest are lowercase.

The company name is not inclined.

Writing in capital letters (OZON) is allowed only in advertising: in promo materials with short text messages where Ozon logo is not used in layout.

— Joint offer with Ozon

— Shop with a discount on Ozon

— Joint offer with OZON

— "Ozon" gives presents

— Shop with a discount on OZON

Acceptable logo colors

Don't place the logo too close to the edge of the layout.

Protected area

Don't place other objects in the protected area.

The protected area around the logo is equal to the height and width of the first "o" letter.

What you can't do with Ozon logo

Distort logo proportions

Change color

Break protected area

Use gray color in black & white layouts in logo

Put the logo on a low-contrast background

Put the logo on a non-uniform background

Combine the logo with non-branded color shades

Place the logo in an oval

Add the signature "online shop"

Examples of using Ozon logo

How to use Ozon sign with your logo

Option 1

If the partner's logo is horizontal.

If the partner's logo is vertical.

Option 2

Vertical attitude

If the partner's logo is horizontal.

Option 1

If the partner's logo is vertical.

Option 2

Option №1

«1 + 1 = 3»
or «2 = 1» offer.

Ozon identity in your product offers

Option №2

«2 = 1» offer.

Option №3

«Discount up to -XX%» offer or «Discount -XX%» offer with a description.

Option №4

«Price from» offer.

Option №5

«Discount up to - XX%» or
«Discount - XX%» offer.

How to place Ozon logo in the 16:9 video

The size of Ozon logo in 16:9 format videos is 300 px.

Ozon logo is placed strictly in the Title Safe Area in one of the upper corners.

The lower protected area is taller than the player bottom panel, the "Skip" button and the pop-up banner.

Example of using Ozon logo for a badge

The fixed size of the logo is 250 px.

Ozon logo is placed in a badge strictly in the Title Safe Area in the upper corners.
The lower protected area is taller than the player bottom panel, the "Skip" button and the pop-up banner.

Download one of the options before use.
The logo should be placed on a hard and uniform background

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Ozon branding accompanies our customers all the way — from ordering on the website to receiving a desired purchase. Thousands of brightly colored couriers, cars, boxes and pickup points, which are visible from any corner of your city.

The employees' uniform is thought through to the smallest details: it's comfortable and made of natural materials, easy to wear, wash and iron.

Our "touching" branded packaging helps make the unpacking process even more friendly.

Ozon branding accompanies our customers all the way — from ordering on the website to receiving a desired purchase. Thousands of brightly colored couriers, cars, boxes and pickup points, which are visible from any corner of your city.

Shopping malls, supermarkets and shops near your house — Ozon boxes are everywhere. Bright design, user-friendly interface — easy to find and so easy to use.

Pickup
points 360˚

Pickup points — friendly and functional spaces, that create a comfortable environment for customers.

Wow! Personal car branding

Your personal car design with bright Ozon colors. We have updated the design and are launching the project again!

Thousands of people see our delivery cars every day — on high streets, quiet courtyards, on the way to work or home. Every day, over a thousand cars fill our roads.

Your personal car design with bright Ozon colors. We have updated the design and are launching the project again!

Wow! Personal car branding

Limitations in branding are not about us. We like to go beyond the usual, we are not afraid to experiment and are always open to bold ideas, new projects and interesting collaborations.

Ozon Ballon

Ozon Ballon project united our brand and artists all over the country. Artists turned our pickup points into real works of art — bright, unique, alive. Want to participate?

All you need is a cool idea. Tools, materials and the best wall for your creativity are provided by us.

ozon merch

First collection includes t-shirts, sweatshirts, raincoats and accessories in ozon blue & ozon magenta colors.

New collection 2021 has become even brighter and freer — comfortable oversize, gradient and favorite classics. All design series can be easily mixed together and create stylish and casual looks for every day.

ALCOR jewelry in our favorite colors

Ozon home — basic wardrobe for your home

We offer stylish and high-quality products at affordable prices and give every customer an opportunity to create cozy and comfy space around them.

Everyday day we work to make your life even easier and more convenient. Thanks to new useful services, our delivery is faster, our geography is wider, and our customers and partners are happier.

Ozon fresh is a big choice of fresh and natural products for the whole family. The brand focuses on the FMCG assortment where the main direction is Russian сraft producers and farmers: cheese, milk, meat, vegetables and fish.

Ozon fresh

With Ozon Care good deeds can easily become a habit. Now, when you shop on Ozon, you are not just making purchases, you are also helping those in need — how simple is that!

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Primary logo

Additional logo

Sign & Logo Terms of use

In all text materials we write service name in Latin, while Ozon is capitalized and fresh is lowercase.

Ozon fresh

Ozon Fresh

Award ceremony for Ozon Safari winners in New Tretyakov