We communicate with people in their language and avoid any associations with complex technologies. For example, we removed ".ru" from the company name.
Ozon is vivid and sincere. We don't hesitate to show off emotions — we know how to enjoy and empathies, how to be funny and thoughtful. And how to take care of people and help them solve problems.
We strive to get to know our users better and appreciate feedback. That's why we have built an open brand — sociable, sincere and friendly.
We address all users as friends and avoid being boring — when appropriate, communication can be bold and emotional. But at first acquaintance and in difficult situations, we choose a neutral tone of voice.
We communicate in simple language, avoiding complex terms, abbreviations, and professional jargon. We word our messages directly to make them clear to а wide audience.
We want our sense of humor not to offend anyone. We joke only when the user's task is resolved and won't joke on sensitive topics. Ozon is vivid and sincere. We don't hesitate to show off emotions — we know how to enjoy and empathise, how to be funny and thoughtful. And how to take care of people and help them solve problems.