Brand personality traits
The life and soul of the party
Tone
We talk to the user as equals — in a friendly way without assuming superiority. To make a good impression, a neutral tone of voice is crucial in difficult situations and when talking to an audience that we are meeting for the first time. At the same time, we try not to sound dull or too formal — when appropriate, communication can be bold and emotional.
Brand system
A brand system is a set of rules to work with Ozon's visual style. It influences our products' appearance, communicates brand awareness and inspires emotional response. The brand system ensures that our offline and digital products follow the same brand guidelines and have a predictable result.
Graphics & patterns
Brand collateral
Ozon branding accompanies our customers all the way — from placing an order on the website to picking up a product. Thousands of bright couriers, cars, parcel lockers and pick-up points are everywhere.
360˚ pick-up points
Pick-up points are friendly and functional spaces that create an excellent customer experience.
They are in the driver's seat
Thousands of people see them every day — on busy streets and quiet courtyards, on their way to work or when they get home. 1,000+ cars flood the streets of towns and cities across the country every day.
They are in the driver's seat
Thousands of people see them every day — on busy streets and quiet courtyards, on their way to work or when they get home. 1,000+ cars flood the streets of towns and cities across the country every day.
Parcel lockers
Shopping malls, supermarkets and shops near the house — Ozon parcel lockers are in their proper places. With their bright design and user-friendly interface, they are easy to find and easy to use.
Parcel lockers
Shopping malls, supermarkets and shops near the house — Ozon parcel lockers are in their proper places. With their bright design and user-friendly interface, they are easy to find and easy to use.
Brand projects
Rigid branding guidelines can limit creativity, and this approach does not work for us. We like to think outside the box and are always open to creative ideas, new projects and inspiring collaborations.
Ozon Ballon
The Ozon Ballon initiative is a creative collaboration between our brand and artists from all over the country. We select the creatives of the participants and introduce them into the Ozon branding, turn order pick-up points into works of art, draw at festivals, cooperate with different brands and participate in various projects.
Ozon Ballon
The Ozon Ballon initiative is a creative collaboration between our brand and artists from all over the country. We select the creatives of the participants and introduce them into the Ozon branding, turn order pick-up points into works of art, draw at festivals, cooperate with different brands and participate in various projects.
Ozon merch
The first collection offers T-shirts,
sweatshirts, raincoats and accessories
in the branded colors, Ozon blue
and Ozon magenta.
The new 2021 collection is even
brighter and more relaxed with
comfortable oversized clothes,
color gradients and favorite
all-time classics.
Ozon merch
The first collection offers T-shirts,
sweatshirts, raincoats and accessories
in the branded colors, Ozon blue
and Ozon magenta.
The new 2021 collection is even
brighter and more relaxed with
comfortable oversized clothes,
color gradients and favorite
all-time classics.
Auto merch
At Ozon, the team means all of us: fulfillment center and pick-up point specialists, sorting center employees and sellers, managers and developers.
Join us for the ride!
Auto racing
Race with Ozon
Auto merch
At Ozon, the team means all of us: fulfillment center and pick-up point specialists, sorting center employees and sellers, managers and developers.
Join us for the ride!
Auto racing
Race with Ozon
Service identity guidelines
Every day, we work to make your life even easier and more convenient. New useful services make our delivery faster, expand our coverage, and create a better experience for customers and partners.
Ozon fresh
Guidelines for using
Ozon Забота
Guidelines for using
Ozon Applications
We work every day to make your life easier and more comfortable thanks to the new useful services.
Ozon Applications
We work every day to make your life easier and more comfortable thanks to the new useful services.
Q&A
What font does Ozon use?
What palette does Ozon use?
Where can I download the new Ozon logo?
What package does Ozon use?
Where can I see the Ozon branding?
What design did Ozon come up with for the staff uniform?