Guidelines for using the logo
Guidelines for using the logo
Ozon company name
In all text assets, we write Ozon in Latin letters without quotes. The first letter is uppercase, others are lowercase letters.
The company name does not take any endings.
Writing the word 'Ozon' in capitals is only allowed in advertising: in creative assets with short text messages without the Ozon logo.
Ozon company name
In all text assets, we write Ozon in Latin letters without quotes. The first letter is uppercase, others are lowercase letters.
The company name does not take any endings.
Writing the word 'Ozon' in capitals is only allowed in advertising: in creative assets with short text messages without the Ozon logo.
Correct use:
— Joint campaign with Ozon!
— Best Ozon deals!
Incorrect use:
— Joint campaign with Озон!
— Gifts from «Озон»!
— Best Озон deals!
Clear space
Clear space
— Do not place the logo too close to the edge of the layout.
— Placing your logo closer to another element than the minimum clear space will make it look crowded.
— The clear space is based on the first letter "o" in the logo. Horizontal space requires the full width of the "o" on either side. Vertical space requires the full height of the "o" above and below.
Approved logo colors
Approved logo colors
Basic colors
Approved logo colors are white and blue. The logo should be placed on a clear and consistent corporate background that contrasts well with it.
Monochrome colors
The black and white version of the logo is used when color printing is not possible. In this case, it is recommended to select the logo color based on the background's saturation level.
Logo background
Use Ozon blue as the default logo background. For special occasions — such as promotional campaigns, events, and materials for the Clothing category — use Ozon magenta.
Addtitional guidelines for using logo
— The minimum logo angle is 7 degrees
— The maximum angle for the logo is 15 degrees
— The letters "O" and "N" are cut halfway through their thickness
Addtitional guidelines for using logo
— The minimum logo angle is 7 degrees
— The maximum angle for the logo is 15 degrees
— The letters "O" and "N" are cut halfway through their thickness
Incorrect uses of the Ozon logo
Incorrect uses of the Ozon logo
Do not place the logo vertically
Do not distort the logo proportions
Do not use other colors
Do not violate the clear space
Do not use a gray logo in monochromatic designs.
Do not use the logo against low-contrast backgrounds
Do not place a logo on a busy or patterned backgrounds
Do not mix the logo with colors and shades that are not part of the company's color palette. The only exception is for co-branding purposes.
Add the signature "online store"
Ozon logo in co-branding
Ozon logo in co-branding
Logo colors
Logo colors
Priority should be given to a blue logo on a white background or a white logo on a blue background
You can place a white logo on any partner's solid background color or image that is consistent
How to use the Ozon wordmark with your logo
How to use the Ozon wordmark with your logo
Horizontal logo. Option 1
If the partner's logo is horizontal.
Horizontal logo. Option 2
If the partner's logo is vertical.
Vertical logo. Option 1
If the partner's logo is horizontal.
Vertical logo. Option 2
If the partner's logo is vertical.
Logo for sellers' promotional materials
Logo for sellers' promotional materials
Use eye-catching icons to emphasize the Ozon brand in promotional materials. If the icon doesn't fit the designated shape and a distinctive format is needed, feel free to utilize one of the available templates.
Template 1
The background with extra space allows one to easily adjust its size with the mask of any geometric shape. Make sure the background size is at least as large as the required clear space for the logo.
Template 2
This template is used to place a logo on a large surface. Its angled slope adds a dynamic touch, and the background is created with extra space so that you can easily adjust its size using a custom-shaped mask. Make sure the background size is at least as large as the required clear space for the logo.
Examples of framing
Correct use:
Incorrect use:
Correct use:
Incorrect use:
Correct use:
Correct use:
How to place the Ozon logo in a 16:9 video
How to place the Ozon logo in a 16:9 video
- The width of the Ozon logo in 16:9 format videos is 1/6 of the width of the 16:9 format.
- The logo is placed exactly in the Title Safe Area in one of the corners.
- The lower clear space is bigger than the bottom panel of the player, the Skip button and the pop-up banner.
