Guidelines for using the brand mark and logo
Guidelines for using the brand mark and logo
Rules for writing the service name
In all copy, write the service name in Latin script and capitalize the first letter.
Rules for writing the service name
In all copy, write the service name in Latin script and capitalize the first letter.
Correct use:
Ozon Travel
Incorrect use:
Ozon travel
Ozon Travel logo
The logo comes in two versions: Ozon Travel with and without the icon.
If the logo is used without the icon, the brand mark is a mandatory layout element.
Ozon Travel logo
The logo comes in two versions: Ozon Travel with and without the icon.
If the logo is used without the icon, the brand mark is a mandatory layout element.
Logo without a brand mark
Logo with a brand mark
Brand mark
Monochrome logo
Monochrome logo
Use the simplified version when reproducing the logo in one color (e.g., embroidery, die-cutting).
Monochrome option with transparency gradients.
Logo on different backgrounds
If the background matches one of the logo colors, we recommend using a shadow under the brand mark.
Logo on different backgrounds
If the background matches one of the logo colors, we recommend using a shadow under the brand mark.
Clear space
Keep images and text outside the logo clear space. The clear space equals the width of the first “O” in the logo.
Clear space
Keep images and text outside the logo clear space. The clear space equals the width of the first “O” in the logo.
Ozon Travel color palette
Ozon Travel color palette
Main
HEX | 005BFF |
RGB | 0 91 255 |
CMYK | 100 40 0 0 |
Pantone | 3005 C |
Sales
HEX | F1117E |
RGB | 241 17 126 |
CMYK | 0 100 10 0 |
Pantone | 219 С |
Background
HEX | FFFFFF |
RGB | 255 255 255 |
CMYK | 0 0 0 0 |
Pantone | White |
Text and background
HEX | 001A34 |
RGB | 0 26 52 |
CMYK | 67 46 0 88 |
Pantone | 2965 C |
Promo colors
Promo colors
Зелёная цена
HEX | 00BE6C |
RGB | 0 190 108 |
CMYK | 100 0 43 25 |
Мили
HEX | 5B51DE |
RGB | 91 81 222 |
CMYK | 59 64 0 13 |
Скидка
HEX | F1117E |
RGB | 241 17 126 |
CMYK | 0 100 10 0 |
Pantone | 219 С |
B2b
HEX | 1B3057 48BDFF |
RGB | 27 48 87 72 189 255 |
Чёрный
HEX | 001A34 |
RGB | 0 26 52 |
CMYK | 67 46 0 88 |
Pantone | 2965 C |
Gradients
Gradients
Typography
Typography
Ozon Travel + partner logo lockups
Ozon Travel + partner logo lockups
Horizontal layout
Option 1
Partner logo lockup with a brand mark
Option 2
One-line partner logo without a brand mark (long)
Option 3
Two-line partner logo lockup with a brand mark
Option 4
Two-line partner logo without a brand mark
Vertical layout
Option 1
Partner logo lockup with a brand mark
Option 2
One-line partner logo without a brand mark (long)
Option 3
Two-line partner logo lockup with a brand mark
Option 4
Two-line partner logo without a brand mark