How to use the logo on your website

Ozon Travel logo

The main Ozon Travel logo combines an icon and a horizontal wordmark with no background. To maintain contrast, use one of three colors for the wordmark: brand black, blue, or white.

Ozon Travel logo

The main Ozon Travel logo combines an icon and a horizontal wordmark with no background. To maintain contrast, use one of three colors for the wordmark: brand black, blue, or white.

Download the logo in RGB

Download the logo in CMYK

Brand mark in vector format

Brand badge

Use the brand badge on busy backgrounds or crowded layouts to keep the logo legible.

Download the badge

Clear space

Keep images and text at least 0.4x away from the logo, where x is the icon width. The space between the icon and the wordmark must be at least the width of the first “O” in the logo. Place the logo in the top-left corner.

Place the badge in any corner of the layout. Keep it at least 0.3x away from other elements, where x is the badge width. Make sure the text is easy to read.

Logo placement examples

Color palette

Main

HEX	005BFF
RGB	0 91 255
CMYK	100 40 0 0
Pantone	3005 C

Sales

HEX	F1117E
RGB	241 17 126
CMYK	0 100 10 0
Pantone	219 С

Background

HEX	FFFFFF
RGB	255 255 255
CMYK	0 0 0 0
Pantone	White

Text and background

HEX	001A34
RGB	0 26 52
CMYK	67 46 0 88
Pantone	2965 C

Text and style

Use the correct spelling of the service name — Ozon Travel

Correct use:

Hotel on Ozon Travel

Incorrect use:

Hotel on озон travel

Keep copy simple and easy to read.

Correct use:

We are a hotel chain. Choose the one you like.

Incorrect use:

Book one of the accommodation options offered by our chain.

Avoid formal, bureaucratic wording and the passive voice.

Correct use:

We are a hotel chain. Share your preferences — we’ll make them part of your stay.

Incorrect use:

We are a hotel chain. So that your wishes are taken into account.

How to write in Ozon Travel’s style

— Keep the tone lively and positive.
— Use short, simple sentences. Avoid complicated sentences.
— Check the text for logic, spelling, and punctuation.